I came up with the company name of ‘Retro Memo’ for my final major project. One side was to design and develop a website to sell and advertise the outcomes.
I mainly focused on retro art and retro themed design for my final major project. Here are a few of the screen printing outcomes which inspired my work….
I previously posted developments for my personal identity but forgot to add the finished product. I decided to play on my name and therefore focus on the street sign design. Here are my final logos, business cards and favours.
We decided on an A4 landscape design for this book – 2 images per page (4 per spread) – the front cover was plain with a stamp design on the top right.
The final outcome of the confessions book (photos by Hollie) – we decided on a A5 portrait design and wanted the book to feel almost like a bible. I chose ivory and green in the final design and each page has a different in between page, some tissue like and some cut out (to reflect the screens within the stereotypical confession booth).
Our final project for the year was to work with students from the Documentary Photography course and produce books of their photos.
1. Hollie – confessions. Hollie chose to visit churches and other religious buildings around the UK to capture the certain spaces reserved for holy confessions. The outcomes were interesting and as the importance of religion for most people has dropped over the years, many of the photos captured empty spaces with just a chair of even of a child’s play table which was used for the handful of people who chose to visit the priest. Some spaces of course illustrated the old and stereotypical images we all hold.
2. Lizzie – Postboxes.
Lizzie originally had an idea for a ‘banksy’ style project and began to photograph landscapes, streets etc. The images were then to be photoshopped and the famous painting, The Haywain (by John Constable) was to be added.
Postboxes was the final choice. Lizzie lives in Bristol so all of the images were captured there – the postbox itself and then the image infront of the postbox (streets, walls, empty spaces, shops etc.). The idea was to have 2 images per A4 landscape page and therefore 4 images on an open spread. 2 postcards were sent from the actual postbox that was captured, these were then scanned in and situated in the same position as the photo so if cut up it would act as an actual postcard.
Our final ideas were presented to the owner of Pen and Paper at the end of the summer term as part of the competition and commission module. Here are my final designs for the logo, stationary and website.
Here are a few of my logo Ideas. I have a few favourites at the moment so still working on developments….
Project brief: 04
Your brief is to develop a total branding solution that would be appropriate for promoting and establishing the identity of an existing Cardiff stationary store – The Pen and Paper Stationary Company.
Solutions to resolve:
1. A logo – “The Pen and Paper”
2. Stationary (letterhead including VAT and erg no, business cards and compliment slip)
4. Website (design only 3 pages. Homepage, product page and contact page)
Points to consider: e.g. colour palette, appropriate typestyles and images in the form of royalty free stock photography, and their web presence.
DESCRIPTION AND CONTENT:
You are being asked to design a total brand for this stationary company. The identity will provide on street appeal AND web appeal for the consumer. They have a large frontage store in Cardiff and existing customers, however wish to appeal to a younger fresh market using the web also.
The clients come from a creative viewpoint and have expressed love for fresh,clean, sexy and aspirational design. They have given brands such as Audi, BMW as inspiration. Also a preference for white, beige, aluminium/silver and blue as possible colour ways – although this it not written in stone. Considered typography and a well thought out and intelligent design solution is an essential.
The logo should be typographic, but currently they also use a logogram.
The website will be designed by you, but as photoshop visuals only – these will be spliced and the back end written by an external web design company.
The senior staff members and the clients will judge the design proposals. This is a wonderful opportunity for you to have a piece of high quality work in your portfolio that is (commercially) printed in full colour.
Here are a few photos of the mood boards which were provided to us: