Herb Lubalin

A prominent American graphic designer.

He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.

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Paul Rand

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.

“Among these young Americans it seems to be that Paul Rand is one of the best and most capable. He is a painter, lecturer, industrial designer, advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless.”

Why not associates

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Why not associates is a british graphic design company with global reach.

For nearly two decades, why not associates has been creating innovative work for clients large and small.

Known for pushing the boundaries!!

Why Not Associates is different. The company doesn’t have a single guiding philosophy; in fact, it specifically tries to avoid theorising about its work. Instead, it embraces change.

Once dubbed ‘the wild boys of typography’, the Why Not Associates team’s work has evolved and diversified over more than two decades. Print, motion, identity, installations, books – their work has long been a prominent part of the visual landscape. As such, the company has done much to define how we think about graphic design.

Typographic tree

Artist Gordon Young, design studio Why Not Associates, and colleagues created typographic sculptures from dead trees for the new Crawley Library in West Sussex, UK.

“The striking, cracked trees, 14 in all, are situated throughout the library building and are installed vertically, flush to the floor and ceiling to resemble supporting, structural pillars. Each tree is, in fact, a real oak trunk and displays carved passages of text from literature within the library, the typeface of each passage chosen carefully to suit the nature of the text…

The type on the trees isn’t carved but sandblasted out of the wood… “You put a kind of vinyl onto the wood and peel the cut lettering out of it,” explains (Why Not’s Andy) Altmann of the process. The idea is that the particles of grit eat into the wood but bounce off the vinyl, resulting in the ‘carved’ lettering.”

David Carson

“he changed the public face of graphic design” -newsweek

“the art director of the era” creative review london

“the most important work coming out of america” american center for design

“the most influential graphic designer of our times” surfrider foundation, july ’09

“He significantly influenced a generation to embrace typography as an expressive medium”

– steven heller 2010

David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called “grunge typography” era.

Josef Muller Brockmann

Swiss graphic designer and teacher.

In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography.

In the ever-evolving world of the contemporary graphic design those who came before are often forgotten in the search of the next big thing. It is surprising then that many new, fashionable designs intentionally conjure work that was created by designers of earlier era – designers who worked not with a computer but with pen and paper – designers like Josef Müller-Brockmann.

One of the twentieth century’s most important graphic designers, the Swiss-born Müller-Brockmann is the father of functional, objective design and an influential figure for generations of designers around the world. While many of his contemporaries moved to the United States and elsewhere in Europe, Müller-Brockmann based himself in Zurich and established his reputation there. He adapted his approach to a changing world, moving from an early illustrative style to a modern constructivist approach, making full use of geometrical form and the grid system to provide an underlying structure to graphic work.

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William Morris


English textile designer, artist, writer, and socialist.

William Morris was one of the most influential voices in Victorian art and architecture, and his influence spread far into the 20th century in the form of the Arts and Crafts Movement that he helped spawn.


Vivienne Westwood

British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.








“When one thinks of couture, your mind doesn’t really go to wedding gowns. In fact, I’m quite sure it doesn’t even go the bridal direction. Haute Couture as many would think would be referring to extremely elaborate, customized and not too mention incredibly expensive clothing. That is true. Vivienne Westwood is a designer known for her quirky, awe inspiring pieces that not only captures one’s fancy but captivates people into signing that thousand dollar check to purchase said piece. Perhaps her most famous creation, as of right now, is the wedding gown worn by Sarah Jessica Parker in the movie version of Sex and The City.”

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Milton Glaser


Born June 26, 1929, in New York City.

Best known for the I Love New York logo.

From the start of his career, milton glaser has been an active member of both the design and education communities:

he taught design at the school of visual arts in new york

in one of america’s most respected programs.

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